vetpressАграрная наукаAgrarian science0869-81552686-701XРедакция журнала "Аграрная наука"vetpress-3207Research ArticleСОБЫТИЯ ОТРАСЛИ, ТРЕНДЫ, НОВИНКИINDUSTRY EVENTS, TRENDS, NOVELTIESЭкономическая оценка влияния агробренда на стоимость компанииEconomic assessment of the impact of an agrobrand on the value of a companyРедакционнаястатьяEditorialArticle202422082024182829Copyright © Редакционная с., 20242024Редакционная с.Editorial a.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.vetpress.ru/jour/article/view/3207

Проблема адекватной оценки и эффективного управления нематериальными активами приобретает особую актуальность в условиях перехода к экономике знаний. Вместе с тем, как показывают исследования, в структуре активов большинства сельхозпроизводителей по-прежнему доминируют материальные элементы: земля, техника, здания и сооружения [5, 8]. Нематериальные же компоненты, такие как бренды, патенты, человеческий и организационный капитал, остаются недооцененными и недоиспользованными.

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The authors declare that there are no conflicts of interest present.