Agrotourism as a form of culturally civilized and civilizational human attitude to nature

Relevance. Agrotourism is an actively developing sector in the system of modern tourism. Its development requires an in-depth study of the problems associated with it. Agrotourism as a form of man's relationship to nature in the cultural aspect is focused on the development of man as a person (as an object and subject). In the civilized aspect, it contributes to the implementation of a responsible attitude of man to nature based on the principle of utility. Agrotourism contains the potential for bringing peoples and countries closer together in the context of the interaction between East-West civilizational centers. The paper considers its existing regional, national models (Japan, China, Italy, Russia) of agricultural ways of life.
Methods. The theoretical and methodological basis of the study was the principles of concreteness of truth, consistency; philosophical and anthropological analysis; activity and comparative approaches. Information from geography, history, ethnography, literature, economics, agriculture and tourism management was used as empirical material.
Results. It has been established that agrotourist 1) satisfies broad cognitive needs to get acquainted with the life of the local population (“ordinary” people) — living and “working on the land”, with its agrarian anthropocenosis / agrarian way of life; 2) develops the ability to understand and make adequate natural decisions in certain, including difficult situations; 3) satisfies the need for deep, competent interaction with nature; 4) satisfies the need to rest, return to the natural way of life/rhythm of life. As a result of such a journey, a person's sense of "one's" place in life and profession is actualized, and with it the sense of the Motherland. As a result, through the transformation of the self-image of one's own everyday life, a person grows psychologically and enriches himself spiritually.

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