White wine in Russia: regions, varieties, and strategic growth vectors

Relevance. The article presents a structural analysis of the white wine market in Russia in the period 2020–2024. The key regions of viticulture, the classification of white grape varieties, the typology of wines by physique and the level of sweetness, as well as the features of distribution channels are considered. Based on the results of the study, the key factors determining the growth trajectory and competitiveness of the domestic segment of white wine have been identified, which makes it possible to consider this industry as strategically important for the Russian agro-industrial complex.

The purpose of the article is to conduct the first comprehensive structural analysis of the Russian white wine market.

The scientific novelty of the research lies in the systematic classification and interpretation of the structure of the Russian white wine market, taking into account internal regional specifics, consumer trends and government policy factors.

Methods. Within the framework of this study, both quantitative and qualitative analysis methods have been applied, providing an integrated approach to assessing the structure and dynamics of the development of the white wine market in Russia. The study used methods of statistical analysis, content analysis and a comparative approach.

Results. The key factors influencing the development of the Russian white wine market were highlighted: government support measures, the transformation of consumer preferences towards light and organic wines, competition with imported products, as well as the development of enogastronomical tourism as a tool for regional promotion. The Russian market demonstrates both compliance with global trends and unique features: strengthening the role of autochthonous grape varieties, strengthening the position of local brands and increasing the share of domestic wine in the consumption structure.

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