Transformation of consumer behavior in the Russian agro-food market under sanctions: socio-psychological determinants and adaptation strategies
https://doi.org/10.32634/0869-8155-2025-390-01-167-172
Abstract
This article is devoted to the analysis of economic and legal aspects of the formation of a sociopsychological profile of consumers of agricultural products under sanctions. The study was based on a comprehensive review of literature from highly rated journals, modeling methods, logical, historical and comparative analysis were used. The empirical base included data from surveys of 1,500 consumers in 10 regions of the Russian Federation. It was found that the imposition of sanctions led to an increase in demand for domestic products by 18%, while 67% of respondents noted the importance of supporting local producers. 4 main types of consumer behavior in new conditions have been identified. The author’s terminology of key concepts is proposed. The results are important for understanding the transformation of consumer preferences and developing targeted marketing strategies in the agricultural sector. Prospects for further interdisciplinary research at the intersection of economics, law and consumer psychology are outlined.
Keywords
reprofiling,
consumer behavior,
principles of psychological continuity and integrity,
socio-psychological profile,
economic and legal field,
economic sanctions,
ethics of behavior
Supporting agencies: The article was prepared based on the results of research carried out at the expense of budgetary funds under the state assignment of the Financial University
About the Authors
S. V. Karpova
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Svetlana Vasilyevna Karpova, Doctor of Economics, Professor
49/2 Leningradsky Ave., Moscow, 125167
E. G. Bagreeva
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Elena Gennadievna Bagreeva, Doctor of Law, Professor
49/2 Leningradsky Ave., Moscow, 125167
P. V. Trifonov
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Pavel Vladimirovich Trifonov, Candidate of Economic Sciences, Associate Professor
49/2 Leningradsky Ave., Moscow, 125167
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Review
For citations:
Karpova S.V., Bagreeva E.G., Trifonov P.V. Transformation of consumer behavior in the Russian agro-food market under sanctions: socio-psychological determinants and adaptation strategies. Agrarian science. 2025;1(1):167-172. (In Russ.) https://doi.org/10.32634/0869-8155-2025-390-01-167-172
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