Comprehensive analysis of the use of the resource potential of an agro-industrial enterprise based on digital business analysis tools

Business analysis of the use of enterprise resources is extremely relevant, since the use of its tools allows enterprises to increase their competitiveness, profitability and sustainability in the context of a constantly changing economic and technological environment. Without proper analysis and resource management, an enterprise risks losing its market share and facing serious financial difficulties. Using classic business analysis tools and methods at large enterprises seems to be a labor-intensive process due to the large array of data being analyzed. In the context of digitalization of the economy, economic entities have access to new opportunities that can significantly reduce the risks of errors in calculations due to the human factor. The article substantiates the advantages of using digital business analysis tools to increase the resource potential of an agro-industrial enterprise. Data on the state of resources of an agro-industrial enterprise and the potential for their effective use are analyzed. The authors found that the use of digital business analysis tools is a necessary trend that allows business entities to automate their work, improving its quality and efficiency.
The conducted analysis allowed us to identify specific digital business analysis tools, the use of which will improve the efficiency of using the resources of an agro-industrial enterprise.

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